Advertising Ecology

The Promotional Interface

  Advertising Ecology The Promotional Interface is designed to help understand the relationship of web site design to search engine placement. How you bring traffic to the site.

To promote your business online, once you have a business/marketing plan the Internet marketing center site has information on how to promote any business, Web promotion tips, research resources, and a free monthly e-newsletter.

Search engines

If you want to be guaranteed Search engine top 10 lists. Each search engine must be considered differently. Search engines are just the results of a database search for the keywords entered into the search description. The real process starts long before the search takes place. The database is created by a software program/search algorithm called a spider or robot, which in turn is proprietary trade secrets for each company. Alta Vista, Exite, infoseek, hot bot, webcrawler and yahoo all have different criteria used to determine how a web site(URL) is searched and the information is cataloged in the database. To implement a strategy not only for site registration but to create visibility based on relevancy and keyword correlations you need to understand how search engines work.

There are 100's of web sites with information about search engines. Here a just a few resources that will keep you busy with information from how search engines work to Auto submission services.


Northern webs has a search engine tutorial with lots of resources and tools. http://northernwebs.com/set/




http://www.freereports.net

http://wwwpromote.hypermart.net/search.html

http://osu.orst.edu/aw/promote
  Web site Submission Links

Alta Vista http://www.altavista.com/av/content/addurl.htm

Considerations of search engine results, how do search engines format the output of your site. Some search engines take the first 200 characters of the index page and output the results with the url for linking to the site. This is considered a gateway to your business site. But what if you have an address and a logo(img src=HTML TAG) in the first 200 characters. One of two things will happen you will either be ignored, because some search robots do not catalog graphics for the first 200 characters. Or at best the 20 word description for your site is an address and not really a description of what products and services you have available. so who is going to take the gateway to your site.
  AIME has been researching these methods for the past 4 years and testing what works and what doesn't. The major considerations here are what is the image you want to present. The strategies you want to consider. how you want to become visible. This is you store front window if you want to use that analogy. Heres where Millions of people are doing their window shopping. Do you just want them to look or do you want them to come on in. This is where the rest of the Web design firms and advertising agencies think they have you under control.
  You ask what do I mean. Your paying them for the 10,000 to 1,000,000 hits a day traffic they have developed with their sight.. You have the ability to grow to that capacity with being in the top ten search engines results of the keyword category of your business.They charge for hits impressions and banner visibility, Your business logo is seen by 10,000 people a month and they charge you $275 per thousand hits (CPM) that's $2750 for the highest advertising sights with the most hits per day to the smaller site which may charge $30 CPM.. That s not even with a sale. All right the are some costs in advertising using other methods, newspaper adds, TV, Radio, Bulk mailings, flyers, business cards, networking Applied Integrated Marketing Ecology takes a completely different approach to the marketing of your business.

AIME, Consulting is developing a totally flexible billing system based on your needs and abilities. I can custom tailer charges by the hour or a flat fixed fee or a lower hourly rate and a percentage of total gross income from Internet sales, or each component can be applied or all 5 components for a total system package can be purchased. Each component can be customized for your business.

The next step is to start developing e-commerce solutions, how to get payed. Accepting credit cards in real time. There are many solutions depending on how much you are willing to spend. One of the least expensive solutions is Total Merchant Services. A mid range pricing solution is Paymentnet or the most reputable is Verisign which has a wide range on cost solutions for securing credit card transactions.


These methods have been applied to several small businesses.Check out this link to a homebrew and microbrew supplier of whole fresh hops.Freshops
Web Site Advertising

[Home] [Marketing Ecology] [Advertising Ecology] [Web Site Ecology][Architectural Ecology] [Navigational Ecology] [Services] [Billing] [Contact ]

Copyright © 2000 AIME Consulting Corp.
All Rights Reserved.