Marketing Ecology

The Planning Interface

Marketing Ecology The planning interface is your most important organizational tool. Before developing your plan, you must do your homework.

Designing a business web site to be successful you must break down the system into managable components. AIME Consulting has developed a system starting with the marketing component or planning interface. To start planning the Federal government's Small Business Adminstration has all the information needed to start a business , finance, and expand your business . the resources available at this site are exhaustive and you could litterally spend hours and be overwhelmed by the amount of information. Focus on your goals. There is also a hotlist with links for all kinds of information. Here are just a few Business plans • Sample Business Plan - Business Plan Pro • Tim Berry's Business Plan Suggestions • Business Plan for Small Service Firms - • International Business Plan - • Writing An Effective Business Plan Remember the four basic aspects of marketing; *Product: The item or service you sell. *Price: The amount you charge for your product or service. *Promote: informing your market as to who, what and where you are. *Provide: The channels you use to take the product to the customer.

Successful marketing, planning and promotion begins with factual information about the marketplace. Researching the competition through the search engines. The design specifications are developed as part of the Marketing Ecology component. How you want to conduct business? How are you going to take orders? How you are going to fulfil those orders? How are you going to get paid? Do you have a merchant account? Can you already accept credit cards? Can you take orders by phone? Do you have a 1 800 phone number? Do you use UPS delivery of products? All these questions must be answered before you develop a business web site. These factors all affect design and development costs.