Web Site Ecology

 

The Business Interface

Web Site Ecology: The business interface All business is conducted here, products and services available, ordering, security and privacy, how commerce is conducted, competition, your customer relations and support are developed through this on-line interface.

Doing business online these are just a few of the initial considerations:

Do you have the ability to process credit cards?

Can you fulfill orders?

Do you want order tracking? database management to develope a permanent record of all sales transactions.

Development of an on line newsletter to develope registered subscribers.

 

The image and style of your web site is an indication of the way you conduct business. Content, format and appearance of the index page must be considered here.Your growth rate is determined by many factors, development of community dynamics, what the competition is and the niches you can explore and develope are just some of the considerations.

Most web site designers ask how much do you spend on advertising, which means how much are you going to spend on the web site design. Lets consider a simple model. Ten pages of content with graphics will run you between $1000 - $2500. This is a static site with no online transactions. Not much for your money. What if you want an interactive dynamic site which requires daily monitoring and updating, the cost can begin to escalate beyond the amount of revenue generated from the site.

AIME Consulting is developing a different approach to Website design and marketing with little risk by reducing the cost of site design and development to under $1000. How can AIME do this, its simple, an agreed upon percentage of gross income generated by internet sales. and you will be able to maintain your own site without having to pay for support and updating with webmaster $50 to $100/hr charges. For more Information on AIME, Consulting's charges and fees please contact by e-mail

AIME, Consulting will go through several sessions of consulting free of charge to determine what type of business you have, how large a business your have, some basic principles involved and the type business ethics you have before ever considering whether or not AIME consulting can increase you business through marketing on the Internet.

Before you start a consulting session it would be helpful if you answered some basic questions

  • What type of business are you?
  • How many employees?
  • Do you have a unique product or service?
  • Do you have content and information about your business already in print?
  • Do you want to target a specific demographic group?
  • Do you want to compete with other products on the basis of price?
  • Do you want to enhance the value of a product?
  • Do you want to deliver product information?
  • Do you want to respond to long time customers?
  • Do you want to make a direct sale?
  • Do you want to increase customer contacts?

This list is by no means a complete evaluation of your business goals, they will grow and change with new techniques and knowledge of intenet marketing through time and experience. Don't you think its about time you started exploring new worlds? Consider creating links with other businesses that are complimentary to your desired business goals. Begin communicating with new customers instantly, develop customer feedback, you can link to sites to increase you customers information. You become a content and information provider, and build a dynamic community with support of the virtual communities product and services development goals.

This is just the beginning of Applied Integrated Marketing Ecology. The bottom line is to increase sales through providing information so new contacts can make intelligent and informed decisions. Your web site should be an open door always willing to give support and information. You should make it easier for them to get the information. Interactivity, involve the customers in the decision making process. What do you want to accomplish by registering your business name with the InternetNIC. What Internet Service Provider should you have determines your ability to interact with the rest of the world. These are the relationships that need to be developed, make your ISP work for you, SSL development allows online commerce.


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